Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings.Help save a tree. Buy all your ...used books from Green Earth Books. Read. Recycle and Reuse. Read moreShow Less
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access ...code or dust jacket.Read moreShow Less
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.
Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.
A well-written and researched slice of the famous war correspondent's peripatetic life. Focusing on Pyle's last years in Albuquerque, New Mexico, where he and his wife settled before his death in 1945, Melzer (history, U. of New Mexico-Valencia) tries to do with this biography what Pyle had done for the average foot soldier in World War II. He gives the reader a close and personal account of the man, written in a broad and "every man" language to appeal to the "average Joe" that Pyle so ardently typified in his own columns. Annotation c. Book News, Inc., Portland, OR (booknews.com)
In Jack Z. Sissors' thirty-plus years of teaching media planning strategy at Northwestern University, he created and edited The Journal of Media Planning and directed many influential media symposia. Previous to joining Northwestern, he worked for Leo Burnett and other advertising agencies.