Media Planning Workbook

Media Planning Workbook

by William Goodrich, Jack Z. Sissors
     
 

Help your students master the skills and techniques needed to research,plan,and buy advertising media. By working through carefully constructed exercises,they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.

Over 30 assignments,complete with in-depth discussions,cover the entire range of media problems

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Overview

Help your students master the skills and techniques needed to research,plan,and buy advertising media. By working through carefully constructed exercises,they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.

Over 30 assignments,complete with in-depth discussions,cover the entire range of media problems including market analysis,media analysis,and media strategy.

Editorial Reviews

Booknews
A well-written and researched slice of the famous war correspondent's peripatetic life. Focusing on Pyle's last years in Albuquerque, New Mexico, where he and his wife settled before his death in 1945, Melzer (history, U. of New Mexico-Valencia) tries to do with this biography what Pyle had done for the average foot soldier in World War II. He gives the reader a close and personal account of the man, written in a broad and "every man" language to appeal to the "average Joe" that Pyle so ardently typified in his own columns. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780844231617
Publisher:
NTC Publishing Group
Publication date:
08/28/1992
Pages:
272
Product dimensions:
8.66(w) x 11.02(h) x (d)

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