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Media Programming: Strategies and Practices / Edition 9

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Overview

Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.

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Product Details

  • ISBN-13: 9781111344474
  • Publisher: Cengage Learning
  • Publication date: 3/9/2012
  • Edition description: New Edition
  • Edition number: 9
  • Pages: 496
  • Sales rank: 775,243
  • Product dimensions: 7.30 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.

Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also served as editor-elect of the JOURNAL OF RADIO STUDIES from 2005 through 2008. Dr. Ferguson earned a bachelor's and master's degree from the Ohio State University and his doctorate from Bowling Green State University.

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Table of Contents

Part I: INTRODUCTION TO PROGRAMMING. 1. A Scaffold for Programmers. Part II: FRAMEWORKS FOR MEDIA PROGRAMMING. 2. Prime-Time Network Strategies. 3. Multichannel Television Strategies. 4. Online Television Strategies. Part III: UNDERSTANDING KEY PROCESSES. 5. Program and Audience Research and Ratings. 6. Syndication for Stations, Cable and Online. Part IV: TELEVISION PROGRAMMING PRACTICES. 7. Non-Prime-Time Network Programming. 8. Television Station Programming Strategies. 9. Basic and Premium Subscription Programming. 10. Public Television Programming. Part V: AUDIO PROGRAMMING PRACTICES. 11. Music Programming. 12. Informational Programming. Bibliography of Recent Publications. Internet Media Sites. About the Contributing Authors. Index to Program Titles. General Index.

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