Media Programming: Strategies and Practices / Edition 8

Media Programming: Strategies and Practices / Edition 8

by Susan Tyler Eastman, Douglas A. Ferguson
     
 

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ISBN-10: 0495500534

ISBN-13: 9780495500537

Pub. Date: 01/03/2008

Publisher: Cengage Learning

This textbook explores the sources of entertainment programs, the factors affecting audience size, and the aspects of technology, economics, ownership, and regulation that affect programming strategies and practices. Previously titled Broadcast/cable/web programming, it discusses broadcast television, radio, cable, and the online video world. The seventh edition

Overview

This textbook explores the sources of entertainment programs, the factors affecting audience size, and the aspects of technology, economics, ownership, and regulation that affect programming strategies and practices. Previously titled Broadcast/cable/web programming, it discusses broadcast television, radio, cable, and the online video world. The seventh edition updates rating practices and expands the material on minority audiences and international programs. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780495500537
Publisher:
Cengage Learning
Publication date:
01/03/2008
Edition description:
Older Edition
Pages:
480
Product dimensions:
7.30(w) x 9.40(h) x 0.80(d)

Table of Contents

Part I: INTRODUCTION TO PROGRAMMING. 1. A Scaffold for Programmers. Part II: FRAMEWORKS FOR MEDIA PROGRAMMING. 2. Prime-Time Network Strategies. 3. Multichannel Television Strategies. 4. Online Television Strategies. Part III: UNDERSTANDING KEY PROCESSES. 5. Program and Audience Research and Ratings. 6. Syndication for Stations, Cable and Online. Part IV: TELEVISION PROGRAMMING PRACTICES. 7. Non-Prime-Time Network Programming. 8. Television Station Programming Strategies. 9. Basic and Premium Subscription Programming. 10. Public Television Programming. Part V: AUDIO PROGRAMMING PRACTICES. 11. Music Programming. 12. Informational Programming. Bibliography of Recent Publications. Internet Media Sites. About the Contributing Authors. Index to Program Titles. General Index.

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