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From the PublisherThis book helps the reader to learn about PR measurements and to make proper use of the collected information.' Laurent Balaine, Chairman and CEO, Telisma.
'This book is designed for PR professionals, and the metrics range from very simple to quite complex. Whilst these are no doubt suitable for full-time professionals. Some of them are too time-consuming for most freelancers, who have to do everything in the business (that's not a criticism of the book in any way). However, the book will be useful to all freelancers who are looking to qualify their PR efforts.' Techscribe, May 2005