Media Research: Technology,Art,Communication / Edition 1

Media Research: Technology,Art,Communication / Edition 1

by Marshall McLuhan
     
 

ISBN-10: 905701081X

ISBN-13: 9789057010811

Pub. Date: 11/01/1997

Publisher: Taylor & Francis

Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social…  See more details below

Overview

Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social dimensions of communication technology are The Gutenberg Galaxy (1962); Understanding Media: the Extensions of Man (1964); and The Medium Is the Massage: An Inventory of Effects (1967).
Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts McLuhan's thoughts with those of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves.
The concept "the medium is the message" is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press.
Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.

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Product Details

ISBN-13:
9789057010811
Publisher:
Taylor & Francis
Publication date:
11/01/1997
Series:
Critical Voices in Art, Theory and Culture Series
Edition description:
New Edition
Pages:
200
Product dimensions:
6.19(w) x 9.07(h) x 0.72(d)
Age Range:
18 Years

Table of Contents

Introduction to the Series
Foreword
Essays1
1Myth and Mass Media5
2The Electronic Age - The Age of Implosion16
3Acoustic Space39
4The Hot and Cool Interview45
5Radio and TV vs. The Abced-Minded79
6Notes on Burroughs86
7The End of the Work Ethic92
8The Relation of Environment to Anti-Environment110
9The Agenbite of Outwit121
10Culture Without Literacy126
McLuhan's Language for Awareness under Electronic Conditions140
Notes167

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