Media Research Techniques / Edition 2

Media Research Techniques / Edition 2

by Arthur A. (Asa) Berger
     
 

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of

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Overview

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Product Details

ISBN-13:
9780761915379
Publisher:
SAGE Publications
Publication date:
05/28/1998
Edition description:
Second Edition
Pages:
184
Product dimensions:
5.90(w) x 8.90(h) x 0.50(d)

Table of Contents

PART ONE: RESEARCH PROJECTS
Guided Research Projects
Research Logs
Content Analysis
Newspaper Comics Pages
Survey Interviews
Media Utilization
Social Roles
Television Soap Opera Characters
Depth Interviews
Favorite Singers and Recordings
Rhetorical Analysis
Magazine Advertisements
Library Research
Audiences of Radio Talk Shows
Focus Groups
Reasons for Attending Films
Experiments
Humor
Participant Observation
Video Game Players
Historical Research
Images of Shopping Malls in the Popular Press
Comparative Analysis
Images of Disneyland (and Disneyworld) in the American Popular and Scholarly Press
PART TWO: WRITING AND THINKING
Writing with Style
Avoiding Common Writing Errors
Avoiding Common Reasoning Errors
Writing a Research Report

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