Media Research Techniques / Edition 2

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Overview

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

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Product Details

  • ISBN-13: 9780761915379
  • Publisher: SAGE Publications
  • Publication date: 5/28/1998
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 184
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

Meet the Author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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Table of Contents

PART ONE: RESEARCH PROJECTS
Guided Research Projects
Research Logs
Content Analysis
Newspaper Comics Pages
Survey Interviews
Media Utilization
Social Roles
Television Soap Opera Characters
Depth Interviews
Favorite Singers and Recordings
Rhetorical Analysis
Magazine Advertisements
Library Research
Audiences of Radio Talk Shows
Focus Groups
Reasons for Attending Films
Experiments
Humor
Participant Observation
Video Game Players
Historical Research
Images of Shopping Malls in the Popular Press
Comparative Analysis
Images of Disneyland (and Disneyworld) in the American Popular and Scholarly Press
PART TWO: WRITING AND THINKING
Writing with Style
Avoiding Common Writing Errors
Avoiding Common Reasoning Errors
Writing a Research Report

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