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Media Selling: Television, Print, Internet, Radio
     

Media Selling: Television, Print, Internet, Radio

by Charles Warner
 

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This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales.
  • A classic in this field, this book has long served students and professionals in broadcasting and media industries as an

Overview

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales.

  • A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media
  • Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites
  • Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling
  • Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Product Details

ISBN-13:
9781444359275
Publisher:
Wiley
Publication date:
08/26/2011
Series:
Wiley Desktop Editions
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
616
File size:
4 MB

What People are Saying About This

From the Publisher
Media Selling has set the bar once again—providing the new knowledge standard for the industry.  Whatever segment of media and advertising you’re involved in, you must read Media Selling to matter in the next-generation of media.” Dean DeBiase, CEO, TNS Media, Co-author of The Big Moo

 “Charlie Warner has trained more professionals in the art — and science — of selling radio, television, print, and interactive than anyone else.  I've had the opportunity to witness his insights at work, and this book is an invaluable tool for anyone hoping to succeed in media selling." Bob Pittman, Founding Member of Pilot Group, Co-Founder of MTV and former CEO of MTV Networks and  COO of AOL and AOL Time Warner

"Media Selling is the preeminent text for anyone considering a career or currently employed in sales. Incorporating traditional and new media, it details both the theory and real world practice of selling. Simply put, if you want to do sales well, Media Selling is a must read. It's the only book I will use.” Darryl Smith, University of West Florida

  “Charlie Warner’s Media Selling is a complete, thorough playbook that expertly explores how to win in today's cross-selling media environment." George Bodenheimer, CEO of ESPN and ABC Sports

Meet the Author

Charles Warner is a media sales and management consultant/trainer and an active blogger at www.mediacurmudgeon.com. He teaches at The New School in New York, and is the Goldenson Chair Emeritus at the University of Missouri School of Journalism. He was the Vice President of AOL’s Interactive Marketing division until his retirement in 2002.

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