Media Semiotics: An Introduction, Second Edition / Edition 2

Media Semiotics: An Introduction, Second Edition / Edition 2

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by Jonathan Bignell
     
 

Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps

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Overview

Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging.

This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to establish semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web.

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Product Details

ISBN-13:
9780719062056
Publisher:
Manchester University Press
Publication date:
07/05/2002
Edition description:
Second Edition
Pages:
242
Sales rank:
1,197,208
Product dimensions:
8.40(w) x 5.40(h) x 0.80(d)

Meet the Author

Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London

Table of Contents

Introduction

1. Signs and myths

2. Advertisements

3. Magazines

4. Newspapers

5. Television news

6. Television realisms

7. Television fictions

8. Cinema

9. Interactive media

Bibliography

Index

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