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Media Semiotics: An Introduction, Second Edition / Edition 2

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Media Semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'realityTV', digital interactive television, and mobile phone text messaging.

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Editorial Reviews

From the Publisher
"Jonathan Bignell's comprehensive, intelligent and readable introduction to semiotics is ahead of the field in clarity, in its astute use of contemporary examples, and in its openness to both the latest theoretical developments and the criticisms of semiotic theory launched over the last decade by media sociologists." —Sean Cubitt, Liverpool John Moores University
Bignell (media arts, U. of London) provides an overview of semiotics and then moves to chapters organized according to media type. These address specific signs in advertisement, magazines, newspapers, television news, television realisms (non-scripted events with non-actors), TV fictions, cinema, and interactive media. The book is meant to function as an introductory textbook to key theories, demonstrating their application, discussing the various problems that media offers to semiotic analysis, and semiotics' strengths and weaknesses in such analysis. While probably best suited for the British classroom, the book might also interest Yanks interested in what's happening across the puddle. Distributed in the US by Palgrave. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780719062056
  • Publisher: Manchester University Press
  • Publication date: 7/5/2002
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 240
  • Sales rank: 1,113,340
  • Product dimensions: 5.56 (w) x 8.63 (h) x 0.79 (d)

Meet the Author

Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London.

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Table of Contents

Signs and Myths
• Advertisements
• Magazines
• Newspapers
• Television News
• Television Realisms
• Television Fictions
• Cinema
• Interactive Media

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  • Anonymous

    Posted November 20, 2013

    Items never comes. Never shiped to me. Shame on Barns and resell

    Items never comes. Never shiped to me. Shame on Barns and resellers

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