Media/Society: Industries, Images, and Audiences / Edition 3

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Overview

This book gives students an overview of the entire media process - from production to content to audiences - with an emphasis on how social forces influence the media and how media potentially affect society. A key emphasis throughout the work is how various elements in the media process interact with each other. This Third Edition of Media/Society provides students with conceptual tools for understanding the role of media in contemporary society - where mass media images come from, how and why they matter, and the kinds of questions and dilemmas that mass media raise about social life.

"...demonstrates how social, economic, and political forces have shaped the development and approach of technology."

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Product Details

  • ISBN-13: 9780761987734
  • Publisher: SAGE Publications
  • Publication date: 8/1/2002
  • Edition description: Third Edition
  • Edition number: 3
  • Pages: 432
  • Product dimensions: 6.50 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology.

William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere and co-author, with David Croteau, of Experience Sociology.

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Table of Contents

I. Media/Society
1. Media and the Social World
II. Production: The Media Industry and the Social World
2. The Economics of the Media Industry
3. Political Influence on Media
4. Media Organizations and Professionals
III. Content: Media Representations of the Social World
5. Media and Ideology
6. Social Inequality and Media Representation
IV. Audiences: Meaning and Influence
7. Media Influence and the Political World
8. Active Audiences and the Construction of Meaning
9. Media Technology and Social Change
V. Globalization and the Future
10. Media in a Changing Global Culture

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  • Anonymous

    Posted January 25, 2008

    A reviewer

    This was my main text for my Media & Society Class. The book is okay, but old. The main reason we used it was because it allowed us to have a larger discussion about Media and how is affects our society. It is a good book if you relate with newer technology, but if you are looking to read this book for self entertainment, then I probably wouldn't recommend it.

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