Media/Society: Industries, Images, and Audiences / Edition 2

Media/Society: Industries, Images, and Audiences / Edition 2

by David R. Croteau, William D. Hoynes
     
 

The key theme of this textbook is the reciprocal interplay between media and society: media shapes society, and society shapes media; media creates individuals' reality, but individuals in turn shape the construction of the media.

Illustrated throughout with charts, graphs and photographs, Media//Society examines issues such as: the economics of the media

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Overview

The key theme of this textbook is the reciprocal interplay between media and society: media shapes society, and society shapes media; media creates individuals' reality, but individuals in turn shape the construction of the media.

Illustrated throughout with charts, graphs and photographs, Media//Society examines issues such as: the economics of the media industry; political influence on media; social inequality and media representation; media audiences and the construction of meaning; and the future of media in a changing global culture.

Product Details

ISBN-13:
9780761986379
Publisher:
SAGE Publications
Publication date:
07/28/1999
Edition description:
Second Edition
Pages:
424
Product dimensions:
6.62(w) x 9.36(h) x 0.85(d)

Table of Contents

PART ONE: MEDIA/SOCIETY Media and the Social World PART TWO: PRODUCTION: THE MEDIA INDUSTRY AND THE SOCIAL WORLD The Economics of the Media Industry Political Influence on Media Media Organizations and Professionals PART THREE: CONTENT: MEDIA REPRESENTATIONS OF THE SOCIAL WORLD Media and Ideology Social Inequality and Media Representation PART FOUR: AUDIENCES: MEANING AND INFLUENCE Media Influence and the Political World Active Audiences and the Construction of Meaning Media Technology and Social Change PART FIVE: GLOBALIZATION AND THE FUTURE Media in a Changing Global Culture

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