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The key theme of this textbook is the reciprocal interplay between media and society: media shapes society, and society shapes media; media creates individuals' reality, but individuals in turn shape the construction of the media.
Illustrated throughout with charts, graphs and photographs, Media//Society examines issues such as: the economics of the media industry; political influence on media; social inequality and media representation; media audiences and the construction of meaning; and the future of media in a changing global culture.
PART ONE: MEDIA/SOCIETY Media and the Social World PART TWO: PRODUCTION: THE MEDIA INDUSTRY AND THE SOCIAL WORLD The Economics of the Media Industry Political Influence on Media Media Organizations and Professionals PART THREE: CONTENT: MEDIA REPRESENTATIONS OF THE SOCIAL WORLD Media and Ideology Social Inequality and Media Representation PART FOUR: AUDIENCES: MEANING AND INFLUENCE Media Influence and the Political World Active Audiences and the Construction of Meaning Media Technology and Social Change PART FIVE: GLOBALIZATION AND THE FUTURE Media in a Changing Global Culture