Media/Society: Industries, Images, and Audiences / Edition 4

Media/Society: Industries, Images, and Audiences / Edition 4

by William Hoynes, David R. Croteau, Stefania Milan
     
 

Media/Society: Industries, Images, and Audiences provides a framework to help students understand the relationship between media and society and helps students develop skills for critically evaluating both conventional wisdom and one’s own assumptions about the social role of the media.See more details below

Overview

Media/Society: Industries, Images, and Audiences provides a framework to help students understand the relationship between media and society and helps students develop skills for critically evaluating both conventional wisdom and one’s own assumptions about the social role of the media.

Product Details

ISBN-13:
9781412974202
Publisher:
SAGE Publications
Publication date:
05/17/2011
Pages:
416
Sales rank:
453,454
Product dimensions:
7.40(w) x 9.10(h) x 1.00(d)

Table of Contents

List of Exhibits
Preface
Acknowledgments
Part I. Media/Society
1. Media and the Social World
The Importance of Media
The Rise of Mass Media
Media and Society
A Sociology of Media
A Model of Media and the Social World
Applying the Model: A Civil Rights Movement
Conclusion
Part II. Production: The Media Industry and the Social World
2. The Economics of the Media Industry
Changing Patterns of Ownership
Consequences of Conglomeration and Integration
The Effects of Concentration
Mass Media for Profit
The Impact of Advertising
Conclusion
3. Political Influence on Media
The Case of "Pirate Radio "
Common Features of Media Regulation Debates
The "First Freedom "
The "Public Interest" and the Regulation Debate
Regulating Media Content and Distribution
Informal Political, Social, and Economic Pressure
Conclusion
4. Media Organizations and Professionals
The Limits of Economic and Political Constraints
Decision Making for Profit: Imitation, Hits, and Stars
The Organization of Media Work
The Rise of User-Generated Content
Occupational Roles and Professional Socialization
Norms on the Internet, New Media, and New Organizations
Conclusion
Part III. Content: Media Representations of the Social World
5. Media and Ideology
What Is Ideology?
Theoretical Roots of Ideological Analysis
News Media and the Limits of Debate
Movies, the Military, and Masculinity
Television, Popularity, and Ideology
Rap Music as Ideological Critique?
Advertising and Consumer Culture
Advertising and the Globalization of Culture
Conclusion
6. Social Inequality and Media Representation
Comparing Media Content and the "Real" World
The Significance of Content
Race, Ethnicity, and Media Content: Inclusion, Roles, and Control
Gender and Media Content
Class and the Media
Sexual Orientation: Out of the Closet and Into the Media?
Conclusion
Part IV. Audiences: Meaning and Influence
7. Media Influence and the Political World
Media and Political Elites
Media and Individual Citizens
Media and Social Movements
The Internet and Political News
Politics and Entertainment Media
Global Media, Global Politics
Conclusion
8. Active Audiences and the Construction of Meaning
The Active Audience
Meanings: Agency and Structure
Decoding Media and Social Position
The Social Context of Media Use
Active Audiences and Interpretive "Resistance "
The Pleasures of Media
Conclusion
9. Media Technology
The Nature of Media Technology
Technological Determinism and Its Limits
The Social Construction of Media Technologies
How Media Technology Matters
New Media Technology and Social Forces
The Threat to Privacy: The Expansion of Behavioral Targeting
In Search of an Audience: The Long Tail and the Fragmentation of Media
Using New Technologies
Conclusion
Part V. Globalization and the Future
10. Media in a Changing Global Culture
What Is Globalization?
The Global Media Industry
Global Media Content
Global Media Consumption: Limits of the "Global Village "
Regulating Global Media
Afterword: The Ubiquity of Change and the Future of Media
Appendix: Selected Media-Related Internet Resources
References
Index
About the Authors

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