Media/Society: Industries, Images, and Audiences / Edition 4

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Media/Society: Industries, Images, and Audiences provides a framework to help students understand the relationship between media and society and helps students develop skills for critically evaluating both conventional wisdom and one’s own assumptions about the social role of the media.

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Editorial Reviews

Christine Bachen
“Media/Society provides a conceptually clear, substantive guide to the study of mass communication and society. The text helps students develop a critical under­standing of the interplay between media industries, social and economic institutions, media con­tent produced, and the audience. Media/Society encourages students to become more thoughtful consumers of media and prepares them to engage in informed discussions about media practices and policy.”
Donna Goyer
“This text does a wonderful job of presenting the history of media, the print medium discussion is also excellent. It is well written and examines the media from all angles (technology, history, audiences and social influences). The text also provides the best coverage on the creation of television news and how news has been impacted by media ownership and conglomeration that I have reviewed.”
Harry Haines
“I think the strength of this textbook emerges from the general vision shared by the authors, their ability to provide excellent examples, and their engaging writing style. This book is valuable, because it helps reorient readers in their thinking about media industries; the book’s emphasis on media as a social institution is especially relevant to departments con­cerned about the power relationships between media and political institutions. The book is appli­cable to majors preparing for careers in media industries and to the general student whose media literacy is crucial to citizenship.”
Vincent Carducci
"Excellent overview of the mass media from a sociological perspective. It is balanced, thorough, and clearly written. Everything you would want in a textbook on the subject. Also reasonably priced...The best media sociology textbook available. "

Previously used: Durham & Kellner: Media and Cultural Studies: Key Works
Viera Lorencova
"I used this title since 2006 (3rd edition), and I designed my course Media and Society based on this text. "
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Product Details

  • ISBN-13: 9781412974202
  • Publisher: SAGE Publications
  • Publication date: 5/17/2011
  • Edition number: 4
  • Pages: 416
  • Sales rank: 721,228
  • Product dimensions: 7.40 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology.

William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere and co-author, with David Croteau, of Experience Sociology.

Stefania Milan ( holds a Ph.D. in Political and Social Sciences from the European University Institute, Italy. She has taught courses on global media and democracy, communications governance, and technology and society at several European universities. She has published widely on social movement media and participatory governance.

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Table of Contents

List of Exhibits
Part I. Media/Society
1. Media and the Social World
The Importance of Media
The Rise of Mass Media
Media and Society
A Sociology of Media
A Model of Media and the Social World
Applying the Model: A Civil Rights Movement
Part II. Production: The Media Industry and the Social World
2. The Economics of the Media Industry
Changing Patterns of Ownership
Consequences of Conglomeration and Integration
The Effects of Concentration
Mass Media for Profit
The Impact of Advertising
3. Political Influence on Media
The Case of "Pirate Radio "
Common Features of Media Regulation Debates
The "First Freedom "
The "Public Interest" and the Regulation Debate
Regulating Media Content and Distribution
Informal Political, Social, and Economic Pressure
4. Media Organizations and Professionals
The Limits of Economic and Political Constraints
Decision Making for Profit: Imitation, Hits, and Stars
The Organization of Media Work
The Rise of User-Generated Content
Occupational Roles and Professional Socialization
Norms on the Internet, New Media, and New Organizations
Part III. Content: Media Representations of the Social World
5. Media and Ideology
What Is Ideology?
Theoretical Roots of Ideological Analysis
News Media and the Limits of Debate
Movies, the Military, and Masculinity
Television, Popularity, and Ideology
Rap Music as Ideological Critique?
Advertising and Consumer Culture
Advertising and the Globalization of Culture
6. Social Inequality and Media Representation
Comparing Media Content and the "Real" World
The Significance of Content
Race, Ethnicity, and Media Content: Inclusion, Roles, and Control
Gender and Media Content
Class and the Media
Sexual Orientation: Out of the Closet and Into the Media?
Part IV. Audiences: Meaning and Influence
7. Media Influence and the Political World
Media and Political Elites
Media and Individual Citizens
Media and Social Movements
The Internet and Political News
Politics and Entertainment Media
Global Media, Global Politics
8. Active Audiences and the Construction of Meaning
The Active Audience
Meanings: Agency and Structure
Decoding Media and Social Position
The Social Context of Media Use
Active Audiences and Interpretive "Resistance "
The Pleasures of Media
9. Media Technology
The Nature of Media Technology
Technological Determinism and Its Limits
The Social Construction of Media Technologies
How Media Technology Matters
New Media Technology and Social Forces
The Threat to Privacy: The Expansion of Behavioral Targeting
In Search of an Audience: The Long Tail and the Fragmentation of Media
Using New Technologies
Part V. Globalization and the Future
10. Media in a Changing Global Culture
What Is Globalization?
The Global Media Industry
Global Media Content
Global Media Consumption: Limits of the "Global Village "
Regulating Global Media
Afterword: The Ubiquity of Change and the Future of Media
Appendix: Selected Media-Related Internet Resources
About the Authors

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