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Media, Sports, and Society / Edition 1

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Overview

Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports in
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Product Details

  • ISBN-13: 9780803932449
  • Publisher: SAGE Publications
  • Publication date: 8/1/1989
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 0.73 (w) x 5.50 (h) x 8.50 (d)

Table of Contents

Preface 7
Part I Overviews
1 Media, Sports, and Society: The Research Agenda 13
2 Media Made Sport: A History of Sports Coverage in the United States 49
3 Cultural Studies and the Sports/Media Complex 70
Part II The Media Sports Production Complex
4 Sports Programming: Scheduling, Costs, and Competition 97
5 Professional Sports Organizations: Media Strategies 120
6 Making Spectacle: A Case Study in Television Sports Production 134
Part III Media Sports Content
7 The Super Bowl Pregame Show: Cultural Fantasies and Political Subtext 157
8 Super Bowl Football Versus World Cup Soccer: A Cultural-Structural Comparison 180
9 The Rhetoric of Winning and Losing: The American Dream and America's Team 204
10 Drugs and (Len) Bias on the Sports Page 225
Part IV The Audience for Media Sports
11 The Audience Experience with Sports on Television 241
12 Viewers' Enjoyment of Televised Sports Violence 270
13 Sex Typing, Sports Interests, and Relational Harmony 290
About the Contributors 312
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