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Chinmay HotaThose who do business online tend to remain trapped in the web. Most of them do their marketing online thinking offline media as passé.
But the reality is something like this. Two types of people come to internet: internet users and people who use the internet. Although they appear the same on the face of it, the differences in terms of implication are vast.
Full of such nuggets of practical advices this book is an essential guide for any online marketer.