Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online

Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online

by Pete Williams
     
 

Would you like to get more qualified traffic to your website and increase your conversion rate - for free?

Publicity in real world media such as newspapers, magazines and trade journals is the best endorsement you can possibly get for your online business or blog. In Media Strategies for Internet Marketers, entrepreneur Pete Williams passes on proven methods… See more details below

Overview

Would you like to get more qualified traffic to your website and increase your conversion rate - for free?

Publicity in real world media such as newspapers, magazines and trade journals is the best endorsement you can possibly get for your online business or blog. In Media Strategies for Internet Marketers, entrepreneur Pete Williams passes on proven methods to help you generate the publicity and exposure you deserve, including:

* Professionally writing and distributing your own press releases
* Pitching your own article to the media and get published
* Reliable techniques to capture the attention of journalists and editors
* 'The Halo Effect', and why it is the best testimonial even money can't buy
* And how you can achieve all of this without putting in any extra time, money or effort!

With $176 worth of downloadable bonus content, a purchase of the book will also give you access to audio interviews with PR experts and full sessions of Pete's marketing eCourses, Unleashing the Power of Publicity and Going Analogue, that will teach you step by step how to:

* Send out your press releases and what tested and recommended distribution services to use depending on where you are, what the type of media you're targeting and what your marketing budget is
* Add the 'secret sauce' to your press releases and get journalists calling you for interviews
* Buy physical addresses for your offline marketing and why this can be so valuable
* And much, much more!

Media Strategies for Internet Marketers is an essential read for any online business owner, blogger or niche marketer looking to maximise profit for minimal cost.

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Editorial Reviews

Chinmay Hota
Those who do business online tend to remain trapped in the web. Most of them do their marketing online thinking offline media as passé.

But the reality is something like this. Two types of people come to internet: internet users and people who use the internet. Although they appear the same on the face of it, the differences in terms of implication are vast.

Full of such nuggets of practical advices this book is an essential guide for any online marketer.
Wessex [Pen Name]
I'm not an Internet Marketer per se, but I do run my own online ecommerce business. I happened upon this book because I saw a rival's site mentioned in a magazine and thought: "how did they manage that?!?"

First of all, I trawled the internet for about an hour looking for how I could generate my own publicity. What little I managed to find was vague, but "Media Strategies for Internet Marketers" answered all my questions and more.
Danielle C.
This book is a real eye-opener. I'd been doing all the things the so-called gurus tell you to do to get more traffic... backlinks, article marketing, forum commenting etc. But as the internet expands, it's becoming increasingly difficult to 1) get traffic and, 2) get sales. "Media Strategies for Internet Marketers" is all about reconciling the offline "real world" with the online "virtual world" - employing traditional and time-honored offline media strategies to increase your online exposure an

Product Details

ISBN-13:
2940012867971
Publisher:
Preneur Marketing
Publication date:
06/20/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
1 MB

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