Media Studies: Industries, Texts and Audiences

by Leighton Evans

Overview

Contemplating studying media? This handy text will tell you everything you need to know! Beginning with the definition and history of media studies, this book delves into exciting subjects like the political economy of mass media, digitalization, AI, filter bubbles, misinformation and much more. Reading this text, you will encounter:

- Real case studies, from a day in the life of a journalist, to global media conglomerates
- An exploration of key themes like race and gender in the 'critical issues' section
- Accessible content, with 'key material' boxes, a glossary and further reading
- A lively style that won't leave you bored

A must-have for undergraduate media students, this book enables a broad, confident understanding of key issues and kick starts success in your studies

Product Details

ISBN-13:	9781529602227
Publisher:	SAGE Publications
Publication date:	04/07/2025
Pages:	304
Product dimensions:	7.44(w) x 9.68(h) x (d)

About the Author

Leighton Evans is an Associate Professor of Media Theory at Swansea University. Leighton teaches across the undergraduate programmes in the department of Media and Communication, and his research focuses on the phenomenology of immersive media and the mediation of everyday life by digital media. Leighton is the author of Locative Social Media (2015), The Re-emergence of Virtual Reality (2018) and the co-author of Location-based Social Media: Space, Time and Identity (2017) and Intergenerational Locative Play: Augmenting Family (2021).In 2023, Leighton was the recipient of the Dillwyn Medal in Social Sciences, Business and Education from the Learned Society of Wales in recognition of his research. In the same year, Leighton was the recipient of a Swansea University Academy of Teaching and Learning (SALT) Excellence in Teaching Award, nominated by his students.

Table of Contents

Chapter 1: Introduction: What Are Media Studies?
Chapter 2: Political Economy of the Mass Media
Chapter 3: Political Economy of Digital Media: Datafication and Platformisation
Chapter 4: Media Law and Media Regulation
Chapter 5: Global and Local Media
Chapter 6: Media Production
Chapter 7: Texts in the Digital Age
Chapter 8: Visual Cultures and Meaning
Chapter 9: Discourse and Discourse Analysis
Chapter 10: Genre and Narrative
Chapter 11: Mass Media Audiences and Digital Media Users
Chapter 12: The Audience Commodity – Creating Publics and Selling Them
Chapter 13: Filter Bubbles and Misinformation
Chapter 14: AI and Automation
Chapter 15: Climate Change and the Media
Chapter 16: Intersectionality and Digital Media
Chapter 17: Decolonialising Media Studies