Media Studies: Texts, Institutions and Audiences / Edition 1

Media Studies: Texts, Institutions and Audiences / Edition 1

by Lisa Taylor, Andrew Willis
     
 

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ISBN-10: 0631200266

ISBN-13: 9780631200260

Pub. Date: 06/28/1999

Publisher: Wiley

This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media.

The authors offer a range of textual tools students might use as approaches to understanding the vast range of media texts. They

Overview

This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media.

The authors offer a range of textual tools students might use as approaches to understanding the vast range of media texts. They examine the organizations which produce media texts and introduce readers to the dominant critical frameworks for understanding media industries, examining some of the key institutional debates in media studies. The section on audiences investigates the wide range of diverse perspectives on media audiences and the debates about the media and consumption.

Each chapter concludes with activities which encourage students to develop and apply critical approaches in contexts which develop their individual learning. The final section offers a set of techniques and case studies on methods of research which is specifically designed for undergraduate students.

Product Details

ISBN-13:
9780631200260
Publisher:
Wiley
Publication date:
06/28/1999
Pages:
272
Product dimensions:
6.90(w) x 9.70(h) x 1.00(d)

Table of Contents

Introduction.

Part I: texts.

1. How the Media Communicate.

2. Reading Media Images.

3. Ideology.

4. Representation.

5. Genre.

6. Narrative.

7. Intertextuality..

Part II: Institutions.

8. Approaches to Media Institutions.

9. Public Service Broadcasting and the Market.

10. Media Professionalism and Codes of Practice.

11. Independent Media..

Part III: Audiences.

12. Conceptualizing and Measuring Media Audiences.

13. The Effects of the Media on Audience Groups.

14. Contexts of Media Consumption.

15. Minority Audiences and the Media.

16. New technologies and Media Audiences.

17. Media Consumption and Social Status.

18. Public Participation in the 1990s.

Epilogue: Research Methods in Media Studies.

Conclusion.

Bibliography.

Index.

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