Media Studies: Texts, Institutions and Audiences

Media Studies: Texts, Institutions and Audiences

by Lisa Taylor, Andrew Willis
     
 

This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media.

The authors offer a range of textual tools students might use as approaches to understanding the vast range of media texts. They

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Overview

This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media.

The authors offer a range of textual tools students might use as approaches to understanding the vast range of media texts. They examine the organizations which produce media texts and introduce readers to the dominant critical frameworks for understanding media industries, examining some of the key institutional debates in media studies. The section on audiences investigates the wide range of diverse perspectives on media audiences and the debates about the media and consumption.

Each chapter concludes with activities which encourage students to develop and apply critical approaches in contexts which develop their individual learning. The final section offers a set of techniques and case studies on methods of research which is specifically designed for undergraduate students.

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Editorial Reviews

From the Publisher
"Written in a clear and concise manner this introductory textbook offers a comprehensive overview of the central theoretical, empirical and analytical debates and issues in contemporary media studies. This is a valuable resource for undergraduate students on media studies or media-related courses who are new to the field; and those more familiar with its debates and issues." Sharon Lockyer, Bookends

Product Details

ISBN-13:
9780631200260
Publisher:
Wiley
Publication date:
06/28/1999
Pages:
272
Product dimensions:
6.90(w) x 9.70(h) x 1.00(d)

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