Media Studies: Texts, Institutions and Audiences / Edition 1

Media Studies: Texts, Institutions and Audiences / Edition 1

by Lisa Taylor, Andrew Willis
     
 

ISBN-10: 0631200274

ISBN-13: 9780631200277

Pub. Date: 06/09/1999

Publisher: Wiley

This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media

Overview

This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media

Product Details

ISBN-13:
9780631200277
Publisher:
Wiley
Publication date:
06/09/1999
Edition description:
New Edition
Pages:
274
Product dimensions:
6.80(w) x 9.70(h) x 0.71(d)

Table of Contents

Introduction.

Part I: texts.

1. How the Media Communicate.

2. Reading Media Images.

3. Ideology.

4. Representation.

5. Genre.

6. Narrative.

7. Intertextuality..

Part II: Institutions.

8. Approaches to Media Institutions.

9. Public Service Broadcasting and the Market.

10. Media Professionalism and Codes of Practice.

11. Independent Media..

Part III: Audiences.

12. Conceptualizing and Measuring Media Audiences.

13. The Effects of the Media on Audience Groups.

14. Contexts of Media Consumption.

15. Minority Audiences and the Media.

16. New technologies and Media Audiences.

17. Media Consumption and Social Status.

18. Public Participation in the 1990s.

Epilogue: Research Methods in Media Studies.

Conclusion.

Bibliography.

Index.

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