The Media Studies Reader

Overview

A stimulating introduction to the key debates and dimensions in media studies, this is a valuable resource for undergraduate students. Posing questions about the nature of culture in modern society, it looks at the historical development of the various media, their relationship with modernity, and the critical commentaries that have evolved as a result of their public and private presence. The readings encompass a wide range of media forms, from television, radio, film, magazines, newspapers, and advertising to ...

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Overview

A stimulating introduction to the key debates and dimensions in media studies, this is a valuable resource for undergraduate students. Posing questions about the nature of culture in modern society, it looks at the historical development of the various media, their relationship with modernity, and the critical commentaries that have evolved as a result of their public and private presence. The readings encompass a wide range of media forms, from television, radio, film, magazines, newspapers, and advertising to emergent and changing media forms focusing on media production, media texts, and media reception.

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Editorial Reviews

From the Publisher
"Takes on the formidable task of providing an overview of thought produced in one of academia's most prolific new fields. By ranging across time as well as subject matter, The Reader manages to achieve its goal quite admirably."—Sources
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Product Details

  • ISBN-13: 9780340645475
  • Publisher: Bloomsbury Academic
  • Publication date: 9/1/2009
  • Series: A Hodder Arnold Publication
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 480
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.95 (d)

Meet the Author

Yvonne Jewkes is a professor at De Montfort University.

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Table of Contents

Acknowledgements
Introduction 1
Sect. 1 The Media and Modern Life 5
1 The Invasion from Mars 6
2 Mass and Masses 18
3 Mass Communication and Modern Culture 28
4 The Separation of Social Space from Physical Place 42
5 Communications and the Constitution of Modernity 52
6 Public Service Broadcasting and Modern Public Life 60
Sect. 2 Stereotypes and Representations 73
7 Rethinking Stereotypes 75
8 The Lost World of Stereotypes 86
9 The Power of Popular Television: The Case of Cosby 91
10 Mapping the Mythical: A Geopolitics of National Sporting Stereotypes 101
11 Approaches to 'the North': Common Myths and Assumptions 110
12 Crippling Images 114
13 Moral Panics 124
14 The Most Repeated, Most Read Messages of the Cult: 1949-74 134
15 The Social Role of Advertising 154
16 Television's 'Personality System' 164
Sect. 3 Audiences and Reception 173
17 On Alcohol and the Mystique of Media Effects 174
18 The Television and Delinquency Debate 181
19 In Defence of 'Video Nasties' 188
20 Looking at The Sun: Into the Nineties with a Tabloid and its Readers 196
21 Technology in the Domestic Environment 207
22 Satellite TV as Cultural Sign 214
23 Critical Perspectives within Audience Research 231
Sect. 4 Producers and Production 249
24 The Missing Dimensions - News Media and the Management of Social Change 250
25 The Problems of Making Political Television: A Practitioner's Perspective 260
26 Keepers of the Castle: Producers, Programmers and Music Selection 271
27 Priorities and Prejudice: 'Artist and Repertoire' and the Acquisition of Artists 289
28 How Are Television Soaps Produced? 305
29 Film Production in the Information Age 319
30 Video Diaries: What's Up Doc? 328
31 Riding with Ambulances: Television and its Uses 335
Sect. 5 Global Media and New Media 343
32 The Poisoned Chalice? International Television and the Idea of Dominance 345
33 Not Yet the Post-Imperialist Era 360
34 Where the Global Meets the Local: Notes from the Sitting Room 372
35 The Roots of the Information Society Idea 384
36 Disinformocracy 402
37 Postmodernism and Popular Culture 421
38 Higher Education, Training and Cultural Industries: A Working Partnership 433
39 Media Studies and the 'Knowledge Problem' 445
Index 457
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