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Media Texts: Authors and Readers
     

Media Texts: Authors and Readers

by David Graddol (Editor), Oliver Boyd-Barrett (Editor)
 

What does TV news have in common with popular romance fiction? Do people interpret the visual element in film and magazines in a similar way to language? This volume provides a broad-ranging and accessible introduction to recent ideas about texts and the complex ways in which they communicate. The collection of articles reflects the growing convergence of

Overview

What does TV news have in common with popular romance fiction? Do people interpret the visual element in film and magazines in a similar way to language? This volume provides a broad-ranging and accessible introduction to recent ideas about texts and the complex ways in which they communicate. The collection of articles reflects the growing convergence of linguistic and media analysis. In an introductory section the editors review how linguists have usually approached questions of meaning, examine the contribution linguists have begun to make to media studies, and describe the broader definition of 'text' which has emerged in recent years. Later sections of the book focus on theories of authorship, and how readers construct meaning out of the texts they read. Many of the contributors illustrate postmodern concerns with the historical and social contexts in which texts are produced and used, the ideological and other effects of texts on people, and the impossibility of establishing definite meanings. The anthology should be of great interest to students and researchers in linguistics, media and communication studies, to English teachers who also teach media, and to anyone who wants to know more about the kinds of text which pervade everyday life.

Editorial Reviews

Booknews
A collection of 18 articles, most previously published, illustrating some recent applications of linguistics and literary criticism to the electronic mass media. They cover texts and linguistic theory, the structure of texts, the problem of authorship, and the role of the reader/viewer. One of four readers for use in an Open University course. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9781853592195
Publisher:
Multilingual Matters Ltd.
Publication date:
11/01/1993
Series:
Open University Books Series
Pages:
296
Product dimensions:
6.20(w) x 9.20(h) x (d)

Meet the Author

David Graddol and Oliver Boyd-Barrett are members of the Centre for Language and Communications, School of Education at the Open University.

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