Media Today: An Introduction to Mass Communication / Edition 3

Media Today: An Introduction to Mass Communication / Edition 3

by Joseph Turow
     
 

Media Today puts students at the center of profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about how these changes affect their lives.

Media Today, Third Edition 2010 Update is built around four key concepts:

A media systems

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Overview

Media Today puts students at the center of profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about how these changes affect their lives.

Media Today, Third Edition 2010 Update is built around four key concepts:

A media systems approach allows students to understand the interconnected system of media products that surrounds them every day

Unique insights into media trends give students an insider’s perspective on how media industries are responding to changes from globalization to social networking

Emphasis on the centrality of digital convergence demonstrates in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television

A media literacy goal encourages and builds critical skills to make students more informed and responsible citizens in our media-driven society.

In the 2010 Update to Media Today, over 40% of the textboxes and photos were updated to reflect the latest cultural and technological issues affecting media industries, along with cases studies and activities designed to build media literacy. Additional learning resources include an enclosed DVD with media examples for further study and classroom discussion, and a free interactive companion website with a full range of instructor and student materials at www.routledge.com/textbooks/MediaTodayUpdate

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Product Details

ISBN-13:
9780415876063
Publisher:
Taylor & Francis
Publication date:
03/26/2010
Edition description:
Older Edition
Pages:
712
Product dimensions:
8.40(w) x 10.90(h) x 1.00(d)

Table of Contents

Pt. 1 Understanding the Nature of Mass Media 2

1 Understanding Mass Media and the Importance of Media Literacy 4

2 Making Sense of the Media Business 38

3 Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and Ethics 80

4 Making Sense of Research on Media Effects and Media Culture 142

Pt. 2 Media Giants and Cross-Media Activities 186

5 A World of Blurred Media Boundaries 188

6 Understanding the Strategies of Media Giants 230

Pt. 3 The Print Media 260

7 The Book Industry 262

8 The Newspaper Industry 298

9 The Magazine Industry 342

Pt. 4 The Electronic Media 378

10 The Recording Industry 380

11 The Radio Industry 418

12 The Motion Picture Industry 462

13 The Television Industry 504

14 The Internet and Video Game Industries 546

Pt. 5 Advertising and Public Relations 590

15 The Advertising Industry 592

16 The Public Relations Industry 624

Epilogue 660

Notes 662

Photo Credits 667

Index 669

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