Media Today: An Introduction to Mass Communication / Edition 4

Media Today: An Introduction to Mass Communication / Edition 4

by Joseph Turow
     
 

Media Today puts students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives.

Media Today, Fourth Edition is built around four key

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Overview

Media Today puts students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives.

Media Today, Fourth Edition is built around four key concepts:

  • A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day.
  • Unique insights into media trends give students an insider's perspective on how media industries are responding to changes from globalization to social networking.
  • Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television.
  • A media literacy goal encourages and builds critical skills to make students more informed and engaged citizens in our media-driven society.

Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.

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Product Details

ISBN-13:
9780415876087
Publisher:
Taylor & Francis, Inc.
Publication date:
01/10/2011
Edition description:
Older Edition
Pages:
656
Product dimensions:
8.50(w) x 10.80(h) x 1.10(d)

Table of Contents

Pt. 1 Understanding the Nature of Mass Media 2

1 Understanding Mass Media and the Importance of Media Literacy 4

2 Making Sense of the Media Business 38

3 Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and Ethics 80

4 Making Sense of Research on Media Effects and Media Culture 142

Pt. 2 Media Giants and Cross-Media Activities 186

5 A World of Blurred Media Boundaries 188

6 Understanding the Strategies of Media Giants 230

Pt. 3 The Print Media 260

7 The Book Industry 262

8 The Newspaper Industry 298

9 The Magazine Industry 342

Pt. 4 The Electronic Media 378

10 The Recording Industry 380

11 The Radio Industry 418

12 The Motion Picture Industry 462

13 The Television Industry 504

14 The Internet and Video Game Industries 546

Pt. 5 Advertising and Public Relations 590

15 The Advertising Industry 592

16 The Public Relations Industry 624

Epilogue 660

Notes 662

Photo Credits 667

Index 669

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