Media Today: An Introduction to Mass Communication / Edition 1

Media Today: An Introduction to Mass Communication / Edition 1

by Joseph Turow
     
 

ISBN-10: 0415960592

ISBN-13: 9780415960595

Pub. Date: 08/01/2008

Publisher: Taylor & Francis, Inc.

Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives.

Comprehensive and engaging, Media Today

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Overview

Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives.

Comprehensive and engaging, Media Today features:

  • an interactive companion website featuring a full range of instructor and student materials including study podcasts at www.routledge.com/textbooks/mediatoday
  • a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture
  • up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries
  • exciting new resources including an enclosed free DVD with media examples.

Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, Media Today builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media.

Each chapter of Media Today will:

  • guide students through the essential history of media industries
  • examines the current forces shaping their creation, distribution and exhibition
  • explores the impact of emerging trends in media and society from globalization to social networking to video games.

Media Today is designed to be used independently, but can also be used with the supplemental textbook edited by Brooke Erin Duffy and Joseph Turow, Key Readings in Media Today.

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Product Details

ISBN-13:
9780415960595
Publisher:
Taylor & Francis, Inc.
Publication date:
08/01/2008
Edition description:
Older Edition
Pages:
712
Product dimensions:
8.50(w) x 10.80(h) x 1.20(d)

Table of Contents

Pt. 1 Understanding the Nature of Mass Media 2

1 Understanding Mass Media and the Importance of Media Literacy 4

2 Making Sense of the Media Business 38

3 Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and Ethics 80

4 Making Sense of Research on Media Effects and Media Culture 142

Pt. 2 Media Giants and Cross-Media Activities 186

5 A World of Blurred Media Boundaries 188

6 Understanding the Strategies of Media Giants 230

Pt. 3 The Print Media 260

7 The Book Industry 262

8 The Newspaper Industry 298

9 The Magazine Industry 342

Pt. 4 The Electronic Media 378

10 The Recording Industry 380

11 The Radio Industry 418

12 The Motion Picture Industry 462

13 The Television Industry 504

14 The Internet and Video Game Industries 546

Pt. 5 Advertising and Public Relations 590

15 The Advertising Industry 592

16 The Public Relations Industry 624

Epilogue 660

Notes 662

Photo Credits 667

Index 669

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