Media Today: An Introduction to Mass Communication / Edition 3

Media Today: An Introduction to Mass Communication / Edition 3

by Joseph Turow
     
 

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ISBN-10: 0415876060

ISBN-13: 9780415876063

Pub. Date: 03/26/2010

Publisher: Taylor & Francis

Media Today puts students at the center of profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about how these changes affect their lives.

Media Today, Third Edition 2010 Update is built around four key concepts:

A media systems

Overview

Media Today puts students at the center of profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about how these changes affect their lives.

Media Today, Third Edition 2010 Update is built around four key concepts:

A media systems approach allows students to understand the interconnected system of media products that surrounds them every day

Unique insights into media trends give students an insider’s perspective on how media industries are responding to changes from globalization to social networking

Emphasis on the centrality of digital convergence demonstrates in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television

A media literacy goal encourages and builds critical skills to make students more informed and responsible citizens in our media-driven society.

In the 2010 Update to Media Today, over 40% of the textboxes and photos were updated to reflect the latest cultural and technological issues affecting media industries, along with cases studies and activities designed to build media literacy. Additional learning resources include an enclosed DVD with media examples for further study and classroom discussion, and a free interactive companion website with a full range of instructor and student materials at www.routledge.com/textbooks/MediaTodayUpdate

Product Details

ISBN-13:
9780415876063
Publisher:
Taylor & Francis
Publication date:
03/26/2010
Edition description:
Older Edition
Pages:
712
Product dimensions:
8.40(w) x 10.90(h) x 1.00(d)

Table of Contents

I. Understanding the Nature of Mass Media 1. Understanding Mass Media and the Importance of Media Literacy 2. Making Sense of the Media Business 3. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics 4. Making Sense of Research on Media Effects and Media Culture II. Media Giants and Cross-Media Activities 5. A World of Blurred Media Boundaries 6. Understanding the Strategies of Media Giants III. The Print Media 7. The Book Industry 8. The Newspaper Industry 9. The Magazine Industry IV. The Electronic Media 10. The Recording Industry 11. The Radio Industry 12. The Movie Industry 13. The Television Industry 14. The Internet and Video Game Industries V. Advertising and Public Relations 15. The Advertising Industry 16. The Public Relations Industry

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