Media Virus!: Hidden Agendas in Popular Culture

Overview

Bold, daring, and provocative, Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power. Douglas Rushkoff shows that where there's a wavelength, there's a way to "infect" those on it - from the subtly, but intentionally, subversive signals broadcast by shows like "The Simpsons," to the O.J. media frenzy surrounding the Nicole Brown Simpson murder case, chase, and trial. What does it all mean? Unless you've been living in a ...
See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (36) from $1.99   
  • New (2) from $8.69   
  • Used (34) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$8.69
Seller since 2009

Feedback rating:

(152)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
1994-09-20 Hardcover New Vintage stunner! Beautiful brand new hardcover book with also brand new condition. dustjacket. No markings or wear of any kind. Mendopower Employment ... Services carefully packs each book in high-quality bubble lined, envelopes. We appreciate your business and welcome any questionsMendoPower Employment Services will immediately and carefully pack this book in high-quality bubble lined, envelopes. Then we send you a confirmation e-mail. We appreciate your business and welcome any questions. Read more Show Less

Ships from: Fort Bragg, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$50.00
Seller since 2014

Feedback rating:

(162)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Bold, daring, and provocative, Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power. Douglas Rushkoff shows that where there's a wavelength, there's a way to "infect" those on it - from the subtly, but intentionally, subversive signals broadcast by shows like "The Simpsons," to the O.J. media frenzy surrounding the Nicole Brown Simpson murder case, chase, and trial. What does it all mean? Unless you've been living in a cave that isn't cable-ready, you're already infected with the media virus. But don't worry, it won't make you sick. It will make you think....

The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.

Read More Show Less

Editorial Reviews

Publishers Weekly - Publisher's Weekly
This provocative title suggests the author will follow the familiar route of explaining how popular culture manipulates its audience into complacency. On the contrary, Rushkoff (The GenX Reader) asserts that media ``viruses'' empower audiences both to become more actively engaged with the media and to challenge the status quo. Viruses, e.g., rap song ``Cop Killer'' and the videotape of the Rodney King beating, are controversial, compelling images or ideas that allow countercultural politics to infiltrate mainstream media. The hidden agendas Rushkoff explores here are thus subversive ones. His readings of various media outlets, such as TV shows like The Simpsons and Ren and Stimpy, as launchpads for antiestablishment messages about alternative lifestyles, are smart and interesting. But his conclusions about the revolutionary potential of media viruses are not always substantiated by his analyses, and his use of techno-jargon makes his arguments often difficult to follow. Author tour. (Oct.)
Library Journal
In our "datasphere" world, we are exposed to information about events like the O.J. Simpson case in myriad formats from newspapers, television tabloids, and talk shows to the Internet. This media world, according to critic Rushkoff (The Genx Reader, Ballantine, 1994), is the next and only frontier. He argues that the media operate in society as a virus causing permanent and real social change. While his excessive use of viral-related concepts gets tiresome, the thesis that the popular media manipulate American culture is provocative and well argued. In Rushkoff's view, the media world is not monolithic, and its power can be harnessed to serve a variety of purposes. To illustrate his point, he examines a range of media activities, from mainstream offerings, such as children's television with it subtle, subversive messages, to the tactical strategies employed by "camcorder kamikazes" documenting alternative versions of reality. This timely book should be of interest to a wide range of readers.-Judy Solberg, Univ. of Maryland Libs., College Park
Aaron Cohen
According to Rushkoff, subversion abounds in a contemporary, media-saturated culture loaded with insurrection-inducing phenomena that he calls "viruses." These include activist publicity pranks, such as those pulled by ecological guerrillas; issues seized upon by particular groups to promote certain agendas (e.g., the AIDS epidemic as manipulated by the religious right); and issue-laden incidents spread through technological innovations (e.g., Rodney King's beating on videotape) that hit raw nerves across the land. Moreover, Rushkoff shows that cartoons like "The Simpsons" contain tons of radical (perhaps leftist) messages, and, particularly provocatively, that the Internet and other parts of the datasphere are being put to revolutionary uses. He also brings up the important and underreported issue of First Amendment violations against underground cable TV and radio broadcasters. Despite his irritating tendency to lump too many people into a vaguely defined "GenX" category, "Media Virus!" obviously contains many ideas well worth considering, and fond words for Abbie Hoffman and Paul Krassner show that Rushkoff thinks his readers aren't all the so-called twentysomethings.
Read More Show Less

Product Details

  • ISBN-13: 9780345382764
  • Publisher: Random House Publishing Group
  • Publication date: 9/20/1994
  • Edition description: 1st ed
  • Edition number: 1
  • Pages: 304

Table of Contents

Preface
Acknowledgments
Introduction: The Nature of Infection 3
Pt. 1 On Getting Cultured 17
Ch. 1 The Datasphere 19
Pt. 2 The Mainstream 43
Ch. 2 TV Forums 45
Ch. 3 Presidential Campaigning 67
Ch. 4 Kids' TV 100
Ch. 5 The MTV Revolution 126
Pt. 3 The Underground 177
Ch. 6 Alternative Media 179
Ch. 7 Tactical Media 210
Ch. 8 The Net 235
Ch. 9 Pranks 258
Ch. 10 Meta-media 286
Afterword 317
Notes 323
Bibliography 329
Index 333
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)