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Media Virus! [NOOK Book]

Overview

The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.


From the Trade Paperback edition. ...
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Media Virus!

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Overview

The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.


From the Trade Paperback edition.

The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
This provocative title suggests the author will follow the familiar route of explaining how popular culture manipulates its audience into complacency. On the contrary, Rushkoff (The GenX Reader) asserts that media ``viruses'' empower audiences both to become more actively engaged with the media and to challenge the status quo. Viruses, e.g., rap song ``Cop Killer'' and the videotape of the Rodney King beating, are controversial, compelling images or ideas that allow countercultural politics to infiltrate mainstream media. The hidden agendas Rushkoff explores here are thus subversive ones. His readings of various media outlets, such as TV shows like The Simpsons and Ren and Stimpy, as launchpads for antiestablishment messages about alternative lifestyles, are smart and interesting. But his conclusions about the revolutionary potential of media viruses are not always substantiated by his analyses, and his use of techno-jargon makes his arguments often difficult to follow. Author tour. (Oct.)
Library Journal
In our "datasphere" world, we are exposed to information about events like the O.J. Simpson case in myriad formats from newspapers, television tabloids, and talk shows to the Internet. This media world, according to critic Rushkoff (The Genx Reader, Ballantine, 1994), is the next and only frontier. He argues that the media operate in society as a virus causing permanent and real social change. While his excessive use of viral-related concepts gets tiresome, the thesis that the popular media manipulate American culture is provocative and well argued. In Rushkoff's view, the media world is not monolithic, and its power can be harnessed to serve a variety of purposes. To illustrate his point, he examines a range of media activities, from mainstream offerings, such as children's television with it subtle, subversive messages, to the tactical strategies employed by "camcorder kamikazes" documenting alternative versions of reality. This timely book should be of interest to a wide range of readers.-Judy Solberg, Univ. of Maryland Libs., College Park
Aaron Cohen
According to Rushkoff, subversion abounds in a contemporary, media-saturated culture loaded with insurrection-inducing phenomena that he calls "viruses." These include activist publicity pranks, such as those pulled by ecological guerrillas; issues seized upon by particular groups to promote certain agendas (e.g., the AIDS epidemic as manipulated by the religious right); and issue-laden incidents spread through technological innovations (e.g., Rodney King's beating on videotape) that hit raw nerves across the land. Moreover, Rushkoff shows that cartoons like "The Simpsons" contain tons of radical (perhaps leftist) messages, and, particularly provocatively, that the Internet and other parts of the datasphere are being put to revolutionary uses. He also brings up the important and underreported issue of First Amendment violations against underground cable TV and radio broadcasters. Despite his irritating tendency to lump too many people into a vaguely defined "GenX" category, "Media Virus!" obviously contains many ideas well worth considering, and fond words for Abbie Hoffman and Paul Krassner show that Rushkoff thinks his readers aren't all the so-called twentysomethings.
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Product Details

  • ISBN-13: 9780307775573
  • Publisher: Random House Publishing Group
  • Publication date: 12/1/2010
  • Sold by: Random House
  • Format: eBook
  • File size: 3 MB

Table of Contents

Preface
Acknowledgments
Introduction: The Nature of Infection 3
Pt. 1 On Getting Cultured 17
Ch. 1 The Datasphere 19
Pt. 2 The Mainstream 43
Ch. 2 TV Forums 45
Ch. 3 Presidential Campaigning 67
Ch. 4 Kids' TV 100
Ch. 5 The MTV Revolution 126
Pt. 3 The Underground 177
Ch. 6 Alternative Media 179
Ch. 7 Tactical Media 210
Ch. 8 The Net 235
Ch. 9 Pranks 258
Ch. 10 Meta-media 286
Afterword 317
Notes 323
Bibliography 329
Index 333
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Customer Reviews

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  • Anonymous

    Posted March 21, 2013

    To a girl by abree

    I would use the gun on your boy ftiend. Shoot him twice in the head then once in the throat to make shure he is dead. Then i would cover you nose and mouth lift you out of bed then hit you on the lower part of your head so you would have a lesser chance of dieing with the blow that i can give to any one. Then i would think to my self da.mn i am really lucky to day then since we are in miami i would take you back to my place ra.pe you reall hard. Finally i would bring you back to your place lay you on the ground in front of your boyfriend shoot you once in the head then place the gun in your hand(im wearing gloves when i kill you and your boyfriend) say a prayer for god to forgive me then i would head home to continue the rest of my NORMAL DAY IN MIAMI FLORIDA

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  • Anonymous

    Posted March 21, 2013

    A man

    Saintered in and grabbed the gun. He shot the boy in the uead and then snaped his neck for good measure. He grabbed the girl and the crowbar and flippd them over shoulder and took them to rape res 8

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  • Anonymous

    Posted January 18, 2010

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