The Media Were American: U.S. Mass Media in Decline / Edition 1

Paperback (Print)
Rent
Rent from BN.com
$21.79
(Save 64%)
Est. Return Date: 10/21/2014
Buy Used
Buy Used from BN.com
$39.11
(Save 34%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $4.50
Usually ships in 1-2 business days
(Save 92%)
Other sellers (Paperback)
  • All (18) from $4.50   
  • New (5) from $57.55   
  • Used (13) from $4.50   

Overview


In 1977, Jeremy Tunstall published the landmark The Media Are American. In it, he argued that while much of the mass media originated in Europe and elsewhere, the United States dominated global media because nearly every mass medium became industrialized within the United States. With this provocative follow-up, Tunstall chronicles the massive changes that have taken place in the media over the past forty years--changes that have significantly altered the "balance of power" within the global media landscape. The Media Were American demonstrates that both the United States and its mass media have lost their previous moral leadership. Instead of sole American control of the world news flow, we now see a world media structure comprised of interlocking national, regional, and cultural systems.
From a relentlessly global point of view, Tunstall looks closely at China and India--and at their rapidly burgeoning populations--and also at the rise of the mass media in the Muslim world. He considers the role of the media in the collapse of the Soviet Union, the ascendance of the Brazilian and Mexican soap opera, the increasing strength of "Bollywood"--the national cinema output of India--and the relative decline in influence of U.S. media. Reconsidering the very notion of "global media," the book posits a reemergence of stronger national cultures and national media systems.
Read More Show Less

Product Details

  • ISBN-13: 9780195181470
  • Publisher: Oxford University Press, USA
  • Publication date: 1/26/2007
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 480
  • Sales rank: 1,352,246
  • Product dimensions: 9.20 (w) x 6.10 (h) x 0.90 (d)

Table of Contents

Introduction
PART A. AMERICAN MEDIA IN DECLINE
1. Anglo-American, Global and Euro-American Media versus Media Nationalism
2. Television Soap Operas, Telenovelas, Brazil
3. From B2B to Bedroom and From USA to World
4. Freakish Media Finances Benefit Number One
5. Media Moguls are National
6. Anglo-American World News, Public Relations and unreported Mass Killings
7. US World Media Peak Around 1950
8. Since 1950. The US Looking Superlative, While Losing World Media Market Share
9. Decline. US Media, Moral Authority, "Sole Superpower"
PART B. BIG POPULATION COUNTRIES. INDIA AND CHINA
10. The Rise of Big Population Countries and Their Media
11. India's Multi-Ring Media Circus
12. China. Capitalist-Communist Media Stir-Fry
PART C. WORLD MEDIA PECKING ORDER
13. World Media Pecking Order
14. Europe and Euro-American Media
15. Africa. Bottom of the Media Pecking Order
PART D. MEDIA AND CULTURAL NATIONALISM IN EMPIRE, WORLD REGIONAL, AND GLOBAL, SETTINGS
16. National Media System as Lead Players
17. A Separate Arab Media Bloc
18. Spanish Language Media in Latin America
19. 21 New Nation States Replace Communist Media Empire
20. American Media Decline to Continue?

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)