Media Wizards: A behind-the-Scenes Look at Media Manipulations

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Overview

The wizards of the media employ numerous tricks to gain readers and viewers and to persuade us to buy products. The tools of the trade are revealed in highly entertaining vignettes, including Civil War photographers who moved corpses on the battlefield to make more affecting pictures, the scare tactics used by the news media, and the deceptive claims made by advertisers.

Explores the various tools advertisers, broadcasters, and others involved in the media use to ...

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More About This Book

Overview

The wizards of the media employ numerous tricks to gain readers and viewers and to persuade us to buy products. The tools of the trade are revealed in highly entertaining vignettes, including Civil War photographers who moved corpses on the battlefield to make more affecting pictures, the scare tactics used by the news media, and the deceptive claims made by advertisers.

Explores the various tools advertisers, broadcasters, and others involved in the media use to impart messages to the public, describing both historical and contemporary media events and phenomena.

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Product Details

  • ISBN-13: 9780761309673
  • Publisher: Lerner Publishing Group
  • Publication date: 10/28/1999
  • Series: Single Titles Ser.
  • Pages: 128
  • Age range: 12 years
  • Product dimensions: 8.28 (w) x 10.31 (h) x 0.53 (d)

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