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MediaMaking: Mass Media in a Popular Culture / Edition 2
     

MediaMaking: Mass Media in a Popular Culture / Edition 2

by Lawrence Grossberg, Ellen A. (Ann) Wartella, D. Charles Whitney, J. (John) Macgregor Wise, J. MacGregor Wise
 

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ISBN-10: 0761925449

ISBN-13: 9780761925446

Pub. Date: 09/28/2005

Publisher: SAGE Publications

The Second Edition of this bestselling text takes a unique approach to the study of mass communication and cultural studies by examining media as a whole - newspapers, books, magazines, radio, television, film - and its relationship with culture and society. Rather than viewing each major medium separately, authors Lawrence Grossberg, Ellen Wartella, D. Charles

Overview

The Second Edition of this bestselling text takes a unique approach to the study of mass communication and cultural studies by examining media as a whole - newspapers, books, magazines, radio, television, film - and its relationship with culture and society. Rather than viewing each major medium separately, authors Lawrence Grossberg, Ellen Wartella, D. Charles Whitney, and J. Macgregor Wise contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life - each is shaping and defining the other. Media Making: Mass Media in a Popular Culture explores the variety of ways in which the media are involved in our social lives, including the institutional, economic, social, cultural, and historical aspects.

Product Details

ISBN-13:
9780761925446
Publisher:
SAGE Publications
Publication date:
09/28/2005
Edition description:
Second Edition
Pages:
520
Sales rank:
1,295,019
Product dimensions:
6.00(w) x 9.00(h) x (d)

Table of Contents

Prefeace
PART I: PLACING THE MEDIA
Chapter 1: Media in Context
Chapter 2: Narratives of Media History
Chapter 3: Media People and Organizations
Chapter 4: Media and Money
PART II: MAKING SENSE OF THE MEDIA
Chapter 5: Meaning
Chapter 6: The Interpretation of Meaning
Chapter 7: Ideology
PART III: THE POWER OF THE MEDIA
Chapter 8: Producing Identities
Chapter 9: Consuming the Media
Chapter 10: Media and Behavior
PART IV: MEDIA AND PUBLIC LIFE
Chapter 11: Media and Politics
Chapter 12: The Media, the Public, and Normative Theories
Chapter 13: Media Globalization

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