Mediapolis: Aspects of Texts, Hypertexts, and Multimedial Communication

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Presents a critical, multidisciplinary anthology addressing the theories, problems, and possibilities of multimedia communication, computer interaction, hypertextual representation of knowledge, contemporary utopias, television broadcasting, semiotics of media, and sexuality in the cyber age. Instead of technological determinism or techno-optimistic rhetoric, essays focus on an analytical approach to contemporary media, future technologies, and electronic texts. Specific topics include Jean-Luc Godard's audiovisual works, the history of communication technologies in Russia, and the controversial advertising of Benetton. Main disciplines shared by contributors are philosophy and semiotics as well as media and communication studies. Includes color photos from the Benetton ad campaign. Annotation c. Book News, Inc., Portland, OR (
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Table of Contents

I Texts, Hypertexts and Narratology
Towards a Narratology of Holistic Texts. The Textual Theory of Hypertext 3
Hypertextuality 21
Multimedia Literature, "Exploratory Games" and their Hypertextuality 44
II Semiotic and Philosophical Approaches
Media as Meaningful Gestures. Phenomenology, Inner Time Consciousness and the Possibilities of Media Philosophy 57
Media and Languages. From Nelson Goodman's Philosophy of Languages to a Scheme for a Semiotic-Philological Theory of Communication 80
Aspects of Multimedial Communication 114
The Philosophical Foundations of the Work of Film Director Jean-Luc Godard 146
III Aspects of Media and Technology Criticism
The Structural Constraint of "Concision" as it is Used in the Discourse Style of American Commercial Broadcasting 165
Cybersex: A Desire for Disembodiment. On the Meaning of the Human Being in Cyber Discourse 203
The Internet, "Data Highways" and the Information Society. A Comment on the Rhetoric of the Electronic Sublime 243
Rock Discourse, Mass Mediations and Cultural Identity. The Imaginary England of Pop-Poet Stephen Patrick Morrissey 291
IV Media Cultural Developments
Internet and New Media in Russia. Some Historical and Contemporary Developments of Telecommunications and Information Technologies in Russia 321
Seeing You, Seeing Me in the Global, Virtual Space. Tomorrow's Working, Learning and Leisure Environment 336
More than Sweaters and Shocking Pictures. On the Corporate Philosophy and Communications Strategy of Benetton 358
Name Index 381
Subject Index 384
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