Mediasport / Edition 1

Mediasport / Edition 1

by Lawrence Wenner
     
 

MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.
Among the subjects covered are:
* sports ethics
* sport and race
* sport and gender
* sport and violence on television

See more details below

Overview

MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.
Among the subjects covered are:
* sports ethics
* sport and race
* sport and gender
* sport and violence on television
* the globalization of sports
* marketing sports on the Internet.

Product Details

ISBN-13:
9780415140416
Publisher:
Taylor & Francis
Publication date:
07/30/1998
Edition description:
New Edition
Pages:
352
Product dimensions:
7.44(w) x 9.69(h) x 0.73(d)

Table of Contents

About the contributors
Preface
1Playing the MediaSport Game3
2MediaSport: Technology and the Commodification of Postmodern Sport14
3MediaSport Studies: Key Research and Emerging Issues27
4Circuits of Promotion: Media, Marketing and the Globalization of Sport57
5The Evolving Television Sports Marketplace73
6Women, Sport, and Media Institutions: Issues in Sports Journalism and Marketing88
7Sports Journalism, Ethics, and Olympic Athletes' Rights100
8Come Together: Sport, Nationalism, and the Media Image119
9The Sports Hero Meets Mediated Celebrityhood134
10Race and Ethnicity in US Sports Media154
11The Media Image of Sport and Gender170
12Media Treatment of Female Athletes: Issues of Gender and Sexualities186
13Prometheus Unbound: Constructions of Masculinity in Sports Media202
14Reading the Sports Media Audience221
15Watching Sports on Television: Audience Experience, Gender, Fanship, and Marriage233
16Violence and the Enjoyment of Media Sports252
17Extending the Sports Experience: Mediations in Cyberspace266
References282
Index319

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