Mediasport

Mediasport

by Lawrence Wenner
     
 

ISBN-10: 0415140404

ISBN-13: 9780415140409

Pub. Date: 07/30/1998

Publisher: Taylor & Francis

Daily newspapers, television channels and local news programs feature ever more sports, often at the expense of political coverage. At the same time, cable and satellite networks are penetrating the market.

In MediaSport, leading experts from around the world

in the field of sports studies, sports journalism and leisure studies provide a comprehensive

…  See more details below

Overview

Daily newspapers, television channels and local news programs feature ever more sports, often at the expense of political coverage. At the same time, cable and satellite networks are penetrating the market.

In MediaSport, leading experts from around the world

in the field of sports studies, sports journalism and leisure studies provide a comprehensive introduction to the ways in which sports and the media interact. They tackle issues such as gender, globalization, sports ethics, sports and violence on television, and marketing sports on the

internet. Clearly written and wide-ranging, MediaSport represents the latest thinking from around the world on the relationship between global sports and the world of communication.

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Product Details

ISBN-13:
9780415140409
Publisher:
Taylor & Francis
Publication date:
07/30/1998
Pages:
352
Product dimensions:
7.00(w) x 10.00(h) x 0.88(d)

Table of Contents

About the contributors
Preface
1Playing the MediaSport Game3
2MediaSport: Technology and the Commodification of Postmodern Sport14
3MediaSport Studies: Key Research and Emerging Issues27
4Circuits of Promotion: Media, Marketing and the Globalization of Sport57
5The Evolving Television Sports Marketplace73
6Women, Sport, and Media Institutions: Issues in Sports Journalism and Marketing88
7Sports Journalism, Ethics, and Olympic Athletes' Rights100
8Come Together: Sport, Nationalism, and the Media Image119
9The Sports Hero Meets Mediated Celebrityhood134
10Race and Ethnicity in US Sports Media154
11The Media Image of Sport and Gender170
12Media Treatment of Female Athletes: Issues of Gender and Sexualities186
13Prometheus Unbound: Constructions of Masculinity in Sports Media202
14Reading the Sports Media Audience221
15Watching Sports on Television: Audience Experience, Gender, Fanship, and Marriage233
16Violence and the Enjoyment of Media Sports252
17Extending the Sports Experience: Mediations in Cyberspace266
References282
Index319

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