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Daily newspapers, television channels and local news programs feature ever more sports, often at the expense of political coverage. At the same time, cable and satellite networks are penetrating the market.

In MediaSport, leading experts from around the world

in the field of sports studies, sports journalism and leisure studies provide a comprehensive introduction to the ways in which sports and the media interact. They tackle issues such as gender, globalization, sports ethics, sports and violence on television, and marketing sports on the

internet. Clearly written and wide-ranging, MediaSport represents the latest thinking from around the world on the relationship between global sports and the world of communication.


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Editorial Reviews

Written by academics from the fields of sports studies, journalism, communications, and cultural studies, these 17 contributions explore the connections between a variety of medias, sports, and general culture. Among the subjects covered are the marketing and commodification of sport; media treatments of gender, race, and sport; nationalism and globalization; violence, fanship, and audience experiences; and postmodern mediation of sport and the Internet. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780415140409
  • Publisher: Taylor & Francis
  • Publication date: 7/30/1998
  • Pages: 352
  • Product dimensions: 7.00 (w) x 10.00 (h) x 0.88 (d)

Table of Contents

About the contributors
1 Playing the MediaSport Game 3
2 MediaSport: Technology and the Commodification of Postmodern Sport 14
3 MediaSport Studies: Key Research and Emerging Issues 27
4 Circuits of Promotion: Media, Marketing and the Globalization of Sport 57
5 The Evolving Television Sports Marketplace 73
6 Women, Sport, and Media Institutions: Issues in Sports Journalism and Marketing 88
7 Sports Journalism, Ethics, and Olympic Athletes' Rights 100
8 Come Together: Sport, Nationalism, and the Media Image 119
9 The Sports Hero Meets Mediated Celebrityhood 134
10 Race and Ethnicity in US Sports Media 154
11 The Media Image of Sport and Gender 170
12 Media Treatment of Female Athletes: Issues of Gender and Sexualities 186
13 Prometheus Unbound: Constructions of Masculinity in Sports Media 202
14 Reading the Sports Media Audience 221
15 Watching Sports on Television: Audience Experience, Gender, Fanship, and Marriage 233
16 Violence and the Enjoyment of Media Sports 252
17 Extending the Sports Experience: Mediations in Cyberspace 266
References 282
Index 319
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