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MediaWriting: Print, Broadcast, and Public Relations / Edition 1
     

MediaWriting: Print, Broadcast, and Public Relations / Edition 1

by James A. Wollert, Doug Newsom, Janet E. Ramsey, Ronald D. Smith, Richard W. Whitaker
 

ISBN-10: 0321011376

ISBN-13: 9780321011374

Pub. Date: 10/08/1999

Publisher: Addison-Wesley

  • "It Happened to Me" boxes present personal-experience anecdotes from the authors, giving students real-world examples and insights into the actual media-writing process.
  • "How-to" boxes throughout the book provide concrete advice about various aspects of the media-writing process, including tips on interviewing, lead writing, effective broadcast

Overview

  • "It Happened to Me" boxes present personal-experience anecdotes from the authors, giving students real-world examples and insights into the actual media-writing process.
  • "How-to" boxes throughout the book provide concrete advice about various aspects of the media-writing process, including tips on interviewing, lead writing, effective broadcast copywriting, ways to make news and designing brochures and flyers, among other topics.

Product Details

ISBN-13:
9780321011374
Publisher:
Addison-Wesley
Publication date:
10/08/1999
Edition description:
Older Edition
Pages:
373
Product dimensions:
7.22(w) x 8.98(h) x 0.73(d)

Table of Contents

Detailed Contents vii
Preface xvii
Introduction to Media Writing
1(19)
Research in Communication
20(29)
Interviewing
49(23)
Basics of Writing and Editing
72(40)
Law and Ethics
112(26)
Basic News Stories
138(21)
Reporting What Others Say
159(22)
Obituaries, Rewrites and Roundups
181(16)
Feature Writing
197(16)
Writing Broadcast Copy
213(25)
Reporting for Radio and Television
238(26)
Objectives and Strategies for Public Relations Writing
264(16)
Communicating Through Organizational Media
280(20)
Communicating Through the News Media
300(32)
Communicating Through Promotional Media
332(17)
Media Writing in the 21st Century
349(18)
Credits 367(2)
Index 369

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