MediaWriting: Print, Broadcast, and Public Relations / Edition 1

MediaWriting: Print, Broadcast, and Public Relations / Edition 1

by James A. Wollert, Doug Newsom, Janet E. Ramsey, Ronald D. Smith
     
 

ISBN-10: 0321011376

ISBN-13: 9780321011374

Pub. Date: 10/08/1999

Publisher: Addison-Wesley

This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations…  See more details below

Overview

This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media.

Product Details

ISBN-13:
9780321011374
Publisher:
Addison-Wesley
Publication date:
10/08/1999
Edition description:
Older Edition
Pages:
373
Product dimensions:
7.22(w) x 8.98(h) x 0.73(d)

Table of Contents

Preface
Ch. 1Introduction to Media Writing1
Ch. 2Research in Communication20
Ch. 3Interviewing49
Ch. 4Basics of Writing and Editing72
Ch. 5Law and Ethics112
Ch. 6Basic News Stories138
Ch. 7Reporting What Others Say159
Ch. 8Obituaries, Rewrites and Roundups181
Ch. 9Feature Writing197
Ch. 10Writing Broadcast Copy213
Ch. 11Reporting for Radio and Television238
Ch. 12Objectives and Strategies for Public Relations Writing264
Ch. 13Communicating Through Organizational Media280
Ch. 14Communicating Through the News Media300
Ch. 15Communicating Through Promotional Media332
Ch. 16Media Writing in the 21st Century349
Credits367
Index369

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