Mediawriting Print, Broadcast, and Public Relations, Second Edition / Edition 2by W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith, W. Richard Whitaker
Designed for those preparing to write in the current multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students/i>… See more details below
Designed for those preparing to write in the current multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues.
The authors explain the "hows" of media writing, as well as the "whys" through a discussion of the theoretical aspects of communication, an examination of legal and ethical issues, and an analysis of what makes news and how it is written and reported. In addition, they illustrate how radio and television stations operate and the role of the PR practitioner in today's media environment.
This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communicationjournalism, broadcasting, telecommunication, and public relations.
This teaching resource provides:
*a model syllabus for the media writing course;
*chapter objectives discussion questions and responses;
*author comments on chapter exercises; and
*chapter quizzes and answer keys to support each chapter.
ISBN 5281-6 - available free to instructors upon adoption.
Table of Contents
Contents: Preface: Introduction to MediaWriting. Communication Theory and News Values. Ethical and Legal Issues in MediaWriting. Research in Communication. Basics of Writing and Editing. Basic News Stories. Interviewing. Reporting What Others Say. Obituaries, Rewrites, and Roundups. Feature Writing. Writing Broadcast Copy. Reporting for Radio and TV. Public Relations Writing in Organizational Media. Public Relations Writing in the News Media. Public Relations Writing in Promotional Media. Afterword: You and the Future.
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