MediaWriting: Print, Broadcast, and Public Relations / Edition 3

MediaWriting: Print, Broadcast, and Public Relations / Edition 3

by W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith
     
 

Designed for those preparing to write in the current multimedia environment, MediaWriting explores:


  • the linkages between print, broadcast, and public relations styles

  • outlines the nature of good writing

  • synthesizes and integrates professional skills and concepts.

Complete with interesting real-world

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Overview

Designed for those preparing to write in the current multimedia environment, MediaWriting explores:


  • the linkages between print, broadcast, and public relations styles

  • outlines the nature of good writing

  • synthesizes and integrates professional skills and concepts.

Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting.

This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication – journalism, broadcasting, media, and public relations.

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Product Details

ISBN-13:
9780805862959
Publisher:
Taylor & Francis
Publication date:
12/16/2008
Edition description:
Older Edition
Pages:
440
Sales rank:
1,282,886
Product dimensions:
7.30(w) x 9.10(h) x 0.90(d)

Table of Contents

Preface: Introduction to MediaWriting

1 Communication Theory and News Values 1

2 Ethical and Legal Issues in Media Writing 25

3 Basics of Writing and Editing 55

4 Basic News Stories 95

5 Interviewing 123

6 Reporting What Others Say 147

7 Obituaries, Rewrites, and Roundups 177

8 Research in Communication 195

9 Feature Writing 235

10 Writing Broadcast Copy 255

11 Reporting for Radio and TV 279

12 Public Relations Writing: Organizational Media 313

13 Public Relations Writing: News Media 339

14 Advertising Copywriting 375

Credits 401

Index 403

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