MediaWriting: Print, Broadcast, and Public Relations / Edition 4

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Overview

"Designed for those preparing to write in the current multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues." "The authors explain the "hows" of media writing, as well as the "whys" through a discussion of the theoretical aspects of communication, an examination of legal and ethical issues, and an analysis of what makes news and how it is written and reported. In addition, they illustrate how radio and television stations operate and the role of the PR practitioner in today's media environment." This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication - journalism, broadcasting, telecommunication, and public relations.
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Product Details

  • ISBN-13: 9780415891806
  • Publisher: Taylor & Francis
  • Publication date: 2/9/2012
  • Edition description: Revised
  • Edition number: 4
  • Pages: 400
  • Product dimensions: 7.60 (w) x 9.30 (h) x 1.10 (d)

Meet the Author

W. Richard Whitaker is Professor Emeritus of Journalism and Broadcasting at Buffalo State College (SUNY).

Janet E. Ramsey is Distinguished Service Professor and Dean Emerita at Buffalo State (SUNY).

Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY).

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Table of Contents

Communication Theory and News Values

Ethical and legal Issues in Media Writing

Basics of Writing and Editing

Basic News Stories

Interviewing

Reporting What Others Say

Obituaries, Rewrites, and Roundups

Research in Communication

Feature Writing

Writing Broadcast Copy

Reporting for Radio and TV

Public Relations Writing: Organizational Media

Public Relations Writing: News Media

Advertising Copy

Afterword: You and the Future

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