MediaWriting: Print, Broadcast, and Public Relations / Edition 3

MediaWriting: Print, Broadcast, and Public Relations / Edition 3

by W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith
     
 

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ISBN-10: 0805862951

ISBN-13: 9780805862959

Pub. Date: 12/16/2008

Publisher: Taylor & Francis

Designed for those preparing to write in the current multimedia environment, MediaWriting explores:


  • the linkages between print, broadcast, and public relations styles

  • outlines the nature of good writing

  • synthesizes and integrates professional skills and concepts.

Complete with interesting real-world

Overview

Designed for those preparing to write in the current multimedia environment, MediaWriting explores:


  • the linkages between print, broadcast, and public relations styles

  • outlines the nature of good writing

  • synthesizes and integrates professional skills and concepts.

Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting.

This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication – journalism, broadcasting, media, and public relations.

Product Details

ISBN-13:
9780805862959
Publisher:
Taylor & Francis
Publication date:
12/16/2008
Edition description:
Older Edition
Pages:
440
Product dimensions:
7.30(w) x 9.10(h) x 0.90(d)

Table of Contents

Preface: Introduction to MediaWriting

  1. Communication Theory and News Values
  2. Getting Started: In the Beginning is the Lead          
  3. Legal Considerations in Media Writing
  4. Ethical Decisions in Writing and Reporting
  5. Fundamentals of Writing and Editing
  6. Writing Basic News Stories
  7. Interviewing: Gathering Information from People
  8. Research: Gathering Information from Documents and Other Sources
  9. Using Quotations and Sources in News Stories     
  10. Features: Alternatives to the Inverted Pyramid Story 
  11. Preparing Broadcast Copy         
  12. Reporting for Radio and Television
  13. Writing and Reporting in the New New Media
  14. Preparing News Releases
  15. Writing for Organizational Publications
  16. Public Relations Speeches and Advocacy Statements
  17. Composing Advertising Copy 

Afterword: Communication, the Future, and You

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