Mediawriting: Print, Broadcast and Public Relations

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This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and ...
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More About This Book

Overview

This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media.
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Product Details

  • ISBN-13: 9780321018441
  • Publisher: Addison-Wesley Educational Publishers, Inc.
  • Publication date: 10/28/1999
  • Pages: 400

Table of Contents

Preface
Ch. 1 Introduction to Media Writing 1
Ch. 2 Research in Communication 20
Ch. 3 Interviewing 49
Ch. 4 Basics of Writing and Editing 72
Ch. 5 Law and Ethics 112
Ch. 6 Basic News Stories 138
Ch. 7 Reporting What Others Say 159
Ch. 8 Obituaries, Rewrites and Roundups 181
Ch. 9 Feature Writing 197
Ch. 10 Writing Broadcast Copy 213
Ch. 11 Reporting for Radio and Television 238
Ch. 12 Objectives and Strategies for Public Relations Writing 264
Ch. 13 Communicating Through Organizational Media 280
Ch. 14 Communicating Through the News Media 300
Ch. 15 Communicating Through Promotional Media 332
Ch. 16 Media Writing in the 21st Century 349
Credits 367
Index 369
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