Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies

Overview


How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? And how has medicine's visual culture changed in the digital age?

Kirsten Ostherr's ambitious study explores 120 years of medical image-making to explain how visual representations shape medical education and practice. Marshaling powerful, vivid examples she demonstrates how medical images created by the healthcare industry, documentary ...

See more details below
Other sellers (Hardcover)
  • All (4) from $86.61   
  • New (3) from $86.61   
  • Used (1) from $98.99   
Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$14.99
BN.com price
(Save 44%)$26.99 List Price

Overview


How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? And how has medicine's visual culture changed in the digital age?

Kirsten Ostherr's ambitious study explores 120 years of medical image-making to explain how visual representations shape medical education and practice. Marshaling powerful, vivid examples she demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists, and the mass media acquire cultural meaning and influence doctors' and patients' understandings of health and disease. Her analysis proceeds chronologically, turning from the earliest experiments with medical filmmaking by the American College of Surgeons, to the place of health films in the "golden age" of instructional film in the 1960s. Ostherr considers the shift to television as the dominant medium of health education, highlighting the evolving status of realism, the techniques employed to bridge the entertainment-education divide, the role of expert consultants and sponsors, and the tradeoffs made by professionals to reach a broad audience. The rise of physician advice segments on newsmagazines forms a transition between medical dramas like Marcus Welby, MD and more recent reality shows like Boston Med and Doctor 90210. Concluding with a section on advertising and social media in the health care setting, the book ends with ten key lessons for the future of medical media.

Read More Show Less

Editorial Reviews

From the Publisher

"Kirsten Ostherr shows us how we might learn to see--and to experience--health and illness differently. Medical Visions is crucial reading for anyone who practices medicine and for anyone who is, has been, or will be a patient--which is to say, all of us."--Priscilla Wald, author of Contagious: Cultures, Carriers, and the Outbreak Narrative

"With fascinating discussions of documentaries, training films, television shows, advertisements, and more, Medical Visions underscores the key role played by the media in shaping our common sense ideas about medicine and objectivity. Ostherr's important study provides a guide to watching and understanding today's new health media. This book is an example of the medical humanities at its finest."--Joseph Dumit, author of Drugs for Life: How Pharmaceutical Companies Define Our Health

Read More Show Less

Product Details

  • ISBN-13: 9780199737246
  • Publisher: Oxford University Press, USA
  • Publication date: 4/8/2013
  • Pages: 320
  • Product dimensions: 6.30 (w) x 9.40 (h) x 0.90 (d)

Meet the Author

Kirsten Ostherr is an Associate Professor of English at Rice University. She is author of Cinematic Prophylaxis: Globalization and Contagion in the Discourse of World Health.

Read More Show Less

Table of Contents

Introduction: Medical Ways of Seeing

Chapter One: Visual Education, Health Communication, and Scientific Filmmaking in the Early Twentieth Century

Chapter Two: "The Entire Medical Profession Is Becoming 'Film Conscious'": How Cinema Became Part of Medical Education

Chapter Three: "The Disruption of Medical Education throughout the World": Global Networks for Medical Media in the Postwar Era

Chapter Four: From the Avant-Garde to Experimental Television: Mid-Century Technologies of Medical Perception

Chapter Five: Medical Relevance and Public Relations: How Cinéma Vérité Became the Video News Release

Chapter Six: Medical Reality TV, Social Media, and the Networked Patient

Conclusion: Ten Lessons for the Future of Medical Media

Bibliography

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)