Medicine And Business: Bridging The Gap / Edition 1

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With an emphasis on practical knowledge and implementation, Medicine and Business: Bridging the Gap, helps physicians make sound business and managerial decisions amid today's health care reality of unbalance, complexity, and unending change. This text is written from a business management perspective - instead of a medical practice management viewpoint - to give physicians the knowledge, vocabulary, and tools they need to work with business, finance, and managed care plan professionals with greater understanding and confidence.

The book contains black-and-white illustrations.

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Editorial Reviews

Helps physicians make sound business and managerial decisions in planning, finance, change management, managed care contracting, and information technology. Material is written from a business management perspective to give physicians the knowledge, vocabulary, and tools they need to work with business, finance, and managed care plan professionals. Rovin is professor emeritus of healthcare systems at the University of Pennsylvania's Wharton School of Business. His book, , won the 's 1992 Management Book of the Year Award. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780834216129
  • Publisher: Jones & Bartlett Learning
  • Publication date: 7/18/2000
  • Edition description: 1E
  • Edition number: 1
  • Pages: 312
  • Product dimensions: 0.70 (w) x 9.00 (h) x 6.00 (d)

Table of Contents

About the Book
Ch. 1 Planning As Though It Matters 1
Ch. 2 Leading Change 33
Ch. 3 Organizations, Interpersonal Effectiveness, and Self-Empowerment 53
Ch. 4 Economic Principles in the New Medical Payment Paradigm 79
Ch. 5 Break-Even Analysis for New Programs and Ventures 117
Ch. 6 Investing and Financing Decisions in Medicine 141
Ch. 7 Physician Compensation: A Look at the Essentials 167
Ch. 8 Understanding and Negotiating an HMO Provider Contract 195
Ch. 9 Medical Care Quality and Private Markets 225
Ch. 10 Clinical Practice Guidelines: Boon or Bane for Physicians? 243
Ch. 11 Information Technology and Its Application 267
About the Editor 293
About the Contributors 295
Index 303
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