Medienmanagement und öffentliche Kommunikation: Der Einsatz von Medien in Unternehmensführung und Marketing

Overview

Wie setzt man Medien und Kommunikation ein, um unternehmerische Ziele zu erreichen? Das ist das Thema des Fachgebiets Medienmanagement. Im Medienmanagement unterscheidet man zwei Disziplinen: Medien und Kommunikation als Mittel der Unternehmensführung sowie Medien und Kommunikation als strategisches Instrument im Marketing. Beide Aspekte stellt das Lehrbuch Medienmanagement und öffentliche Kommunikation für Studium und Berufspraxis vor und dient damit als Kompass für die Anwendung erfolgreicher ...

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Overview

Wie setzt man Medien und Kommunikation ein, um unternehmerische Ziele zu erreichen? Das ist das Thema des Fachgebiets Medienmanagement. Im Medienmanagement unterscheidet man zwei Disziplinen: Medien und Kommunikation als Mittel der Unternehmensführung sowie Medien und Kommunikation als strategisches Instrument im Marketing. Beide Aspekte stellt das Lehrbuch Medienmanagement und öffentliche Kommunikation für Studium und Berufspraxis vor und dient damit als Kompass für die Anwendung erfolgreicher Unternehmenskommunikation.

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Product Details

  • ISBN-13: 9783658008864
  • Publisher: Springer Fachmedien Wiesbaden
  • Publication date: 2/28/2014
  • Language: German
  • Edition description: 2014
  • Pages: 382
  • Product dimensions: 6.50 (w) x 9.40 (h) x 0.90 (d)

Meet the Author

Prof. Dr. Thomas Becker ist Studiengangsleiter für Communication & Media Management am Berliner Campus der BiTS Hochschule. Die BiTS Hochschule ist Teil der Laureate International Universities mit über 750.000 Studierenden an Hochschulen in dreißig Ländern.

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Table of Contents

Medienmanagement und öffentliche Kommunikation.- Externe Unternehmenskommunikation.- Interne Unternehmenskommunikation.- Öffentliche Kommunikation.

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