Medium and Message : Television Advertising and American Elections / Edition 1

Medium and Message : Television Advertising and American Elections / Edition 1

by Kenneth M. Goldstein, Patricia Strach
     
 

ISBN-10: 0131777742

ISBN-13: 9780131777743

Pub. Date: 11/28/2003

Publisher: Pearson

This unique book uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. KEY TOPICS Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance

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Overview

This unique book uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. KEY TOPICS Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance reform, and focus on improving the quality of elections. For political professionals, journalists, all the players involved in federal campaigns—and anyone with an interest in them.

Product Details

ISBN-13:
9780131777743
Publisher:
Pearson
Publication date:
11/28/2003
Series:
Real Politics in America Series
Edition description:
New Edition
Pages:
176
Product dimensions:
6.00(w) x 8.90(h) x 0.50(d)

Table of Contents

1. Campaign Advertising Strategies in the 2000 Presidential Nominations: The Case of Al, George, Bill, and John. Travis N. Ridout.

2. What Did They See and When Did They See It? Measuring the Volume, Tone, and Targeting of Television Advertising in the 2000 Presidential Election. Ken Goldstein.

3. Political Party and Interest Group Television Advertising in the 2000 Congressional Elections. Paul S. Herrnson.

4. The Electoral Impact of “Issue Advocacy” in 1998 and 2000 House Races. Jonathan S. Krasno.

5. The Impact of Issue Advocacy and Party Soft Money Electioneering. David B. Magleby.

6. The View from the Air: Television Advertising in Virginia's 2000 Senate Campaign. Paul Freedman and L. Dale Lawton.

7. Pay to Play: Parties, Interests, and Money in Federal Election. David C.W. Parker and John J. Coleman.

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