Meeting Customer Needs

Meeting Customer Needs

by Ian Smith
     
 

View All Available Formats & Editions

This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning.

A new website available for use with the text to provide revision notes and lecturers' notes. This

Overview

This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning.

A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and new case studies are used throughout to illustrate points in a practical context.

Product Details

ISBN-13:
9780750659840
Publisher:
Taylor & Francis
Publication date:
11/07/2003
Series:
CMI Open Learning Programme Series
Edition description:
REV
Pages:
232
Product dimensions:
7.20(w) x 9.90(h) x 0.49(d)

Meet the Author

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >