Meetings, Expositions, Events & Conventions / Edition 2

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Overview

The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Using the Delphi method, even the book's topics were selected based on industry input. Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends. Chapter 12, Technology in Meetings, Expositions, Events and Conventions, has been completely revised and now includes topics such as virtual site selection & research; event technological infrastructure; RFID’s; lead retrieval systems; blogging; mobile technologies and more!
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Product Details

Table of Contents

Table of Contents

PART I: INTRODUCTION

1. Introduction to the Meetings, Expositions, Events and Conventions Industry

2. Meeting, Exhibition, Event, and Convention Organizers and Sponsors

PART II: KEY PLAYERS IN THE MEETINGS, EXPOSITIONS, EVENTS AND CONVENTION INDUSTRY

3. Destination Marketing Organizations (DMOs)

4. Meeting and Convention Venues

5. Exhibitions

6. Service Contractors

7. Destination Management Companies

8. Special Events Management

PART III: KEY ELEMENTS IN MEEC PLANNING

9. Planning MEEC Gatherings

10. Producing MEEC Gatherings

11. Food and Beverage

12. Legal Issues in the MEEC Industry

13. Technology and the Meeting Professional

14. International Issues in MEEC

15. Putting it All Together

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